Visuality, Culture, Method

Project description

The experience of reality is multi sensory and embodied. Yet most scholarly methods of inquiry remain locked in the analysis and production of texts. This project group evolves from the question: How can academics approach the contemporary significance of the visual? How do we approach visuality as a topic of analysis and, in turn, how can we use incorporate the visual in the conduct of our research? Starting from the standpoint that visuality is a central focus in scholarly inquiry, this project group aims to trace and challenge its implications in terms of theory, method, and empirical standards. This project group developed out of the summer course Visual Culture, Visual Methods  offered at Aarhus University in 2012 and 2015. It comprises a network of international scholars, artists, and practitioners. In 2015, this group conducted a study of methods for analyzing lived digital and analog experience of the annual Aarhus music festival Northside. Findings from this study will be used by RethinkIMPACTS 2017 to augment methods for evaluating Aarhus 2017.

Latest News

Shaping ideals, shaping gender

Through an auto-ethnographic visual essay, I think through the power of graphic design as a tool–not only for provoking opinions, but also to change how we define people and shape expressions.

Snippets of Sensemaking: or, a Small Showcase

by Viktor Baskin Coffey This is part of a series of articles by members of the Visuality, Culture, & Methods PhD summer schools. Developed by Media Studies Anne Marit Waade (Cultural Transformations Research Unit, Aarhus University); Sarah Pink (Digital Ethnography...

Sarah Pink on Applied Research as Pedagogical Model

We asked two of the professors, Annette Markham and Sarah Pink, to talk about the design strategies they used to build such a challenging, creative, and fun learning environment. In this video clip, Sarah Pink talks about the value of developing pedagogical models that highlight collaboration and co-creation.

On Pedagogy

We caught Professors Annette Markham and Sarah Pink at the end of their post production PhD workshop at Moesgaard Museum in July 2016, to ask them to reflect on why they had developed the visuality, culture, and methods course. In this video, they talk about some of their pedagogical motivations and processes.

Post Production Summer Workshop at Moesgaard Museum

We host a followup workshop, where participants from VCM 2016 return to Aarhus to dive back into the data collected for Northside 2015. Here, we embrace and continue to talk about what it means to conduct ‘messy’ ethnography of digital materialities across a number of scenes of culture.

Want to get involved?

If you are interested in joining this project, send us an inquiry and we will get back to you as soon as possible!